YOU'RE IN THE RIGHT PLACE
The Wicked Hair is different from other waxing studios. Not just because we do sugaring instead of wax, but because our approach is built with a customer's mindset.
HI, I'M JERI
I started The Wicked Hair because Boise didn't offer sugaring - and I wasn't going back to getting waxed.
That was 2012.
Now, TWH is the premier resource on sugaring hair removal.
Clients travel to visit from all over the world, and those who can't get to me in person use The Wicked Hair's exlusive Removal Formula to take care of their own hair removal needs.
TWH's STORY
What started as a long weekend visiting Boise from Seattle turned into a serious discussion: Eric, my partner, fell in love with the place. I had reservations for a variety of reasons - chief among them being their obvious lack of sugaring hair removal.
(You see, I was an avid Brazilian fan...and waxing was definitely not for me...or my sensitive skin.)
During our discussion my entrepreneurial spirit perked up its ears, and wondered...could I change careers, move to a new state, and open Boise's first sugaring studio?
We went back to Seattle at the end of the weekend...and I was enrolled in esthetician school a few weeks later.
One year (to the date) from that weekend visit, The Wicked Hair was open for business.
WHY TEACH DIY BRAZILIANS?
As a company serving primarily athletes and professionals, The Wicked Hair understands that schedules (and locales) are not always conducive to in-studio visits.
What remains important to customers is their ability to retain their smooth, blemish-free schedule.
TWH VALUES
Education and knowledge-sharing
Humor
Professional service
Skin health
Gender neutrality